Sony previews an OLED TV with an eye-popping picture

Sony previews an OLED TV with an eye-popping picture

Object-oriented surround audio in the form of Dolby Atmos and DTS:X, on the other hand, will be supported.

The 10-strong OLED lineup consists of the W7 and G7 models in 65- and 77-inch screen sizes, and the E7, C7 and B7 models in 55- and 65-inch sizes. Not quite to the same extent as what LG unveiled earlier today, but the svelte look still required Sony to move a lot of the TV's internals to the fold-out stand around back.

The 65-inch screen weighs 17 pounds and comes out in the spring; the 77-inch version goes on sale in the second half of 2017.

LG Electronics newest OLED TVs serve a dual objective as both a smart TV and one that, due to its wonderful thinness, could lead guests to be believe you just added a new window. The high-end C series includes 4K Ultra HD resolution, HDR10 and Dolby Vision HDR, a super slim design with scene-by-scene color grading, brighter whites and deeper blacks.

The TV can be so thin because it uses OLED - which means organic light emitting diodes - technology. This technology works even if the original HDR content contains static or no metadata at all.

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Both the A1 and XE93 series will be equipped with Dolby Vision, for enhanced contrast, brightness and improved imaging.

In that time, we've seen some impressive work applied to OLED displays, including the world's first commercially available 4K OLED screen, and this year LG is pushing the displays even harder, highlighted by the fact that it is a 2017 CES Best of Innovation Award victor. It has numerous features found in the XE93/94, but loses out on Dolby Vision support and the Slim Backlight Drive+ system.

If there's a single piece of tech at CES 2017 that feels like the future, LG Display has it.

One of the ways LG saves space on the W7 itself is by not including any internal speakers - the only way to get volume out of the TV itself is through the included soundbar. Both will support 4K HDR as well as Dolby Vision, should you have the right source and content to show on them.

OLEDs truly do offer superior black levels and more vibrant color compared to a majority of LCD sets. Warner Bros. Home Entertainment and Universal Pictures Home Entertainment have announced support for Dolby Vision titles and Dolby Atmos titles, with another 100 hours of original content now streaming in Dolby Vision across leading OTT providers globally.

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