Amazon-Apple TV deal shows tough road to cooperation for tech rivals

The Apple headquarters at 1 Infinite Loop Cupertino California

Worse, Apple had nothing else to say about the Apple TV until, again, later this year.

Apple had so much to announce at the 2017 edition of its annual Worldwide Developer Conference that it had to swallow important bits like the customary updates on status of various verticals.

The new smaller version of Apple TV is displayed at an Apple Special Event at the Yerba Buena Center for the Arts September 1, 2010 in San Francisco, California.

At the WWDC today, Cook said Apple was pleased with its current partnership with Amazon and mentioned some of the e-commerce giant's original content like Transparent. It's a mostly under-the-hood change, but users will notice a difference. Apple said it's a faster and safer way to store files, offering "instantaneous" basic storage operations and safeguards against common causes of data loss.

Safari, Apple's web browser, will stop videos from automatically playing when you open a web page, offering a "serene browsing experience". A Today section will show off apps the company wants to highlight, a Games tab will do the same for games and also display in-app purchases. If you've been Googling flights to Reykjavik, it might suggest an article about Iceland.

Croatian President, Kazakh Speaker Condemn Tehran Terror Attacks
On Thursday, authorities said the assailants were Iranian nationals and they had arrested six suspects, including one woman, since the attacks.

The new MacOS High Sierra will also be rolled out later this year, offering a smart photos feature to make it easier to find what you're looking for.

And speaking of driving, Apple is also adding a "do not disturb" feature for when you're in your vehicle, keeping you focused on the road.

These improvements are relatively basic as Apple has clearly dedicated its time to creating the big architectural leaps that High Sierra is introducing.

Recode first reported about the possibility of a deal between Apple and Amazon in May.

Again, we'll see how the US$349 (NZ$489) Mac Pro cylinder-like HomePod works in practice in a few months' time - and if it will scare other vendors into action to come up with something as advanced. The free OS upgrade will be available in the fall.

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