Best Buy is getting whacked as Amazon goes after its key advantage

Massachusetts Retailers Prepare For Amazon Prime Day Shoppers

A Best Buy spokesman did not immediately respond to a request for comment.

Wonder who Amazon is going after...?

Best Buy Co Inc (NYSE:BBY) shares were in a steep decline Monday morning, as news spread of a potential Geek Squad-like service to be launched by Amazon.com, Inc. Finally receiving a recommended set of smart home solutions from the expert based on the customer's needs and interests.

The services are only available in select markets of Seattle, Portland, San Francisco, San Diego, Los Angeles, San Jose and Orange County, CA as of now, but will roll out to other soon. Essentially an Angie's List competitor, Amazon Home Services is available across the US today.

Look out, Geek Squad - Amazon wants your turf.

According to Amazon's current job listings, the e-commerce heavyweight is hiring "field technicians" across parts of California, Florida, Nevada, New Jersey, Texas and Washington.

The company is now offering for Amazon employees to come to your house at a specified appointment time, which you book on Amazon's website, to teach you how to set up a smart home network or install a device for you.

Local Businesses Eager For Amazon Prime Day
Local Businesses Eager For Amazon Prime Day

Installation for most third-party smart home products (such as the ecobee3 Thermostat or Harmony Elite Remote & Hub) costs $99, but Amazon is only charging $9.99 to set up its own Fire TV devices.

Geek Squad is Best Buy's foot into our homes thanks to their smart home and home theater installation services.

Amazon is pushing Alexa as the platform of choice for smart home control, while Best Buy is promoting both Alexa and Google Home.

Now, Amazon is making a concerted effort to own that entire customer experience, including the in-person assistance that has been a major asset for Best Buy.

If Amazon sinks its teeth into this business, it may drive customers to buy products from Amazon instead of from a Best Buy. It's a push to close the gap for people who may not fully understand how smart devices work, or why they'd use them in their homes, while promoting the capabilities of the Echo voice assistant.

IBD'S TAKE: For all of Amazon's heft, Best Buy remains the consumer-electronics market leader by revenue.

NJ government shutdown could affect your holiday weekend
Prisons, the state police and casinos will remain open. "I will keep it open". "It is now about transparency and accountability". Democratic Assembly Speaker Vincent Prieto opposes the bill and refuses to consider it for a vote, leading to a stalemate.

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