Diamond bath in Taylor Swift's new music video cost $13 million

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The pop star's revenge-filled hit has broken four records and topped charts since it's release almost a week ago.

For all the details on Swift's new music and her life now, pick up the latest issue of PEOPLE, on newsstands Friday.

Taylor Swift is back in the driver's seat.

According to Music Business Worldwide, the hit quickly became the most streamed song on Spotify in it's first day.

Bournemouth vs. Manchester City. How & where to watch
It continued into the second half, harrying Tyrone Mings into a mistake. "We have to take the positives from that game and try and build on them".

Swift's new video has also been bathed in controversy and conspiracy theories since its release at Sunday's VMAs. At press time the "Look" video had amassed more than 74 million views.

Taylor was, presumably, talking about keeping the release of "Look What You Made Me Do" as the secret. Swift's lyric clip - an homage to the vintage title sequence style made famous by graphic artist Saul Bass - has now logged more than 50 million views.

Still, there's one group of Kanye stans who have chose to take action that they hope will dampen the chart performance of Reputation and its songs: On the album's November 10 release, a legion of Kanye fans plan to celebrate "Hey Mama" Day, where fans will repeatedly stream the Kanye song in an effort to launch the track to the top of the charts. Taylor is definitely on the right track to beating this record and we admittedly wouldn't be surprised if she does! And though at first, many focused on the single dollar bill that's pictured laying among the diamonds (an inferred reference to the symbolic settlement she received for her recent sexual assault case), Page Six suggests that the rest of the stage props used to set the scene were considerably pricier.

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