9 most popular items sold on Black Friday 2017

9 most popular items sold on Black Friday 2017

Smartphone transactions hit a record high in the United States on Black Friday as shoppers thronged retail stores as well as went online to celebrate. According to data from Adobe Digital Insights, U.S. consumers spent a record $5 billion on Black Friday this year, up 16.9 percent from last year.

Cyber Monday, the marketing term representing a day of online shopping deals, is anticipated to garner American retailers $6.6 billion, according to one estimate from Adobe Analytics, says Reuters. Several chains tightened store inventories as well, to ward off any post-holiday liquidation that would weigh on profits.

According to Adobe, as reported by Reuters, TVs, laptops, toys and the PlayStation 4 were the top sellers during the USA sales.

The 2017 holiday season is projected to be the biggest e-commerce season ever, and with many retailers counting on the holidays to redeem their lackluster performances so far this year, these early figures are a good sign for those that have invested heavily in online channels. Estimates from ShopperTrak, a data analytics company that measures the number of shoppers at stores, said sales at those outlets decreased "less than 1 percent" compared to Black Friday in 2016, CNN reported. There was little evidence of the delirious shopper frenzy customary of Black Fridays from past years.

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"There has been a significant amount of debate surrounding the shifting importance of brick-and-mortar retail", Brian Field, ShopperTrak's senior director of advisory services, said.

Online sales during Thanksgiving and Black Friday hit its highest mark ever, showing that some shoppers prefer to stay at home away from the rowdy crowds.

US buyer confidence has been increasing over this past year, due to a labour market that is beating out jobs, rising home prices and stock markets that are hovering at record highs.

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