Facebook's AR Studio is now open to all third-party developers

Facebook's AR Studio is now open to all third-party developers

Facebook today has announced the latest Snapchat-like feature coming to Messenger. The technology builds on Facebook's existing AR features, like the ability to add filters and masks to your face in a selfie, and it's created to make Messenger more interactive by leveraging the increasingly sophisticated computer vision capabilities of smartphones.

Unlike placing a regular sticker or emoji on your pictures, World Lenses uses 3D objects.

The Facebook has introduced an Augmented Reality based new feature to their instant chat app, Messenger. Facebook's Messenger, which on December 12 announced a brand-new AR-focused feature: World Effects.

Moreover, you can add a 3D heart floating over someone's head and then try panning your phone's camera from side to side.

Facebook’s new World Effects
Facebook’s new World Effects

In order to add a "World Effect", a user would need to open the Messenger Camera from inside the conversation thread and then scroll to choose from the camera effects.

Facebook rivals Apple and Google have also prioritized AR development within their portfolios. So you can put hearts, arrows and word bubbles on anyone and anything, whether they like it or not. Since the feature is in developing stage, there are only a few effects available for now and it is expected that Facebook is going to add more very soon. Pick any effect of your choice and then tap to add it to your image, then send to your loved ones. First announced at the Facebook F8 conference in April, the platform was beta-tested with around 2,000 brands, publishers and artists prior to its public launch, with Facebook claiming that it is now putting "the power of augmented reality in the hands of all creators".

Augmented Reality is taking the world by storm, from fun apps on the iPhone to Google's Tango, nearly everyone can now access the different types of AR apps and software out there.

NFL's Roger Goodell Signs Five-Year Extension, Ending Feud With Jerry Jones
ESPN's Adam Schefter says a source told him that the contract would be worth approximately $40 million per year for five years. Negotiations dragged on for months amid reports that Jones opposed the proposed structure of Goodell's contract extension.

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