YouTube announces changes to its monetization policy

YouTube Increases its Minimum Thresholds for Earning Revenue

Prompted by recent scandals involving offensive videos appearing on the platform, the company announced a series of changes including a pledge to have every video in its "Google Preferred" program approved by a human. Beginning Tuesday, YouTube is tightening its control over who can join the Partner Program. In order to qualify for monetization, a channel now needs to have accrued 4,000 hours of watchtime in the past 12 months, and have 1,000 subscribers. Prior to this new policy, all you needed to be part of YouTube's Partner Program (YPP) was 10,000 public views. All in all, it points to a huge disinterest in the overall community of YouTube, especially with how much it hurts the smaller creators. Echoing the opinions of other small creators, he suggests that another site should "step up" so that YouTubers have other options. Restricting smaller channels doesn't impact the large channels responsible for misbehaving. These manual reviews are expected to be completed by mid-February in the USA, and by the end of March in all other markets where Google Preferred is offered. YouTube says this verification process will be completed by mid-February in the US and end of March for the rest of the world. Google is also now in beta with Integral Ad Science to create a third-party brand safety reporting tool for YouTube. In the next few months, a three-tier suitability system will be introduced to enable advertisers to review appropriate placements for their brand versus potential reach trade-offs. "Long story short, this move continues the devaluation of viral one-off clips even more, further pushing YouTube into a place of 'shows, ' 'formats, ' and premium content, and further away from the viral cat videos that were synonymous with the platform in its early days". On top of the "allowed" behavior of YouTube celebrities, these new policy changes are a stinging blow to the smaller creators and community of the platform.

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Jim Kennedy, from the union Unite, said: "What is being discussed behind closed doors today has a real impact on each and every one of us".

YouTube is planning to make some major changes to its policies for 2018, which will make it harder for some people to generate income from their videos. Paul's actions drew widespread condemnation for both himself and YouTube. "We'll be working to schedule conversations with our creators in the months ahead so we can hear your thoughts and ideas and what more we can do to tackle that challenge", said YouTube.

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