Snap Q4 earnings: 5 key takeaways you need to know

Snap Q4 earnings: 5 key takeaways you need to know

It added 8.9 million daily active users in the final three months of the year, more than any other quarter of the year. For its fiscal fourth quarter, New Relic said revenue will be between $95 million and $96.5 million with non-GAAP earnings of 4 cents a share to 5 cents a share.

"We decoupled the redesign from a lot of the future development that we've been working on, so that's continued and I'm very excited about the product pipeline for this year", Spiegel said in Tuesday's conference call.

Advertisers are also taking to an auction-based advertising system that made it cheaper and easier to buy ads on Snapchat. That change helped boost the number of ads featured in its app by 4X the amount from the same time a year ago, with 90 percent of the ads now coming from programmatic systems, according to the company. That would still be significantly fewer DAUs than the 300 million that Instagram Stories had in November. The company's growth appears to be driven by a surge in automated, or programmatic, advertising.

The redesign has been rolled out to about 40 million users so far, according to Spiegel, with plans to expand it to all users by the end of the first quarter.

On the other hand, the cash and marketable securities were tallied to be at a whopping $2.0 billion at December 31, 2017; while the cash management reduced Q4 2017 cash burn to $255 million, a whopping 49% decrease.

Snapchat founder and chief executive Evan Spiegel said previous year that changes could annoy Snapchat users in the short term.

In related news, VP Steven Michael Horowitz sold 286,332 shares of the company's stock in a transaction that occurred on Thursday, November 16th. This was the highest net additions reported by Snap since Q3 2016.

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Spiegel also said in the remarks that ad impressions increased four times year over year.

"Advertiser count on auction doubling sequentially, which speaks to the company's efforts to date to evangelize the platform", Credit Suisse analyst Stephen Ju said.

Despite a tough start with its redesign, Snapchat investors are confident it can fight back against its number one competitor- Instagram.

The equation is nearly too simple: If Snapchat can make it easier for people to use its app, more people will use it.

"Compared to the old design, core metrics around content consumption and time spent in the redesigned application are disproportionately higher for users over the age of 35, which bodes well for increasing engagement among older users as we continue to grow our business", he said. The numbers on Tuesday may help some on Wall Street revisit their original thesis on the company: that Snapchat, already popular with young people, has enough growth potential to carve out a solid slice of a digital ad market dominated by Facebook and Google.

Overall revenue increased 72 per cent year on year to $285.7 million for Q4.

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