Google to discontinue its URL shortener console next year

URL Shortener in Favour of Dynamic Links

Do you think Google made a good decision killing off its URL shortening service? From April 13, 2018 only existing users will be able to create short links on the goo.gl console. If you wish to keep things simple you can use other URL shortener services like Bitly and Owly.

Launched in 2009, Google's URL shortening service has been quite useful and fun, especially when they added third-party API, the ability to create QR codes and ability to link right to iOS and Android apps. Google short URL service provides brief analytics for each link separately to find the source of referrals, browsers and countries. While all existing links will still point to right address, users will be unable to create new shortened links; and will eventually be unable to manage current links. Now the company has announced that it is shutting down the services and is replacing it with Firebase Dynamic Links (FDL). Even more importantly from the developer perspective, an FDL will continue to operate as originally intended once the app has been installed and opened. Sadly, this service will go down in one year from now, but it will stop accepting new users on April 13, 2018. Link continue to redirect properly. You can create new links with the Firebase console.

New Huawei P20 Pro reveals innovative triple camera setup
Both devices have built-in artificial intelligence (AI), combining technology and art to bring to life new smartphone experience. Despite the hostility from the United States government, Huawei had invited USA media for the P20 series launch event in Paris.

"[The goo.gl] URL Shortener has been a great tool that we're proud to have built. As we look towards the future, we're excited about the possibilities of Firebase Dynamic Links, particularly when it comes to dynamic platform detection and links that survive the app installation process", Hermanto stated.

What do you think of Google's move? Users who have been using Google URL shorter for many months as anonymous, won't be able to access anything.

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