Amazon Prime Membership Is 100 Million Strong, Beating Analyst Estimates

100 million Prime subscribers for Amazon

Amazon have never revealed numbers for Prime membership before though analysts have tried to gauge how many people could be subscribed to the popular package which offers next-day delivery, exclusive products, Prime Music, Prime Video their TV and film streaming service and more.

The big numerical reveal on Wednesday was Amazon.com Inc. finally spilling the beans on the number of Prime members (more than 100 million).

For a consumer-friendly Amazon, the achievement is a "material positive" as Prime members spend almost double that of a nonmember each year, wrote Aegis Capital analyst Victor Anthony.

"Amazon and Best Buy have a long history of working together, and today we take our partnership to a new level", Bezos said in a joint statement. Time will tell. For now, head down to the comments section and let us know if you're one of Amazon's 100 million Prime users!

Alexa is also getting better at understanding what's said.

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As for sales of some of Amazon's other heavily promoted products and services, Bezos remained typically vague.

Despite the recent revelations, the e-Commerce giant still holds nearly all data related to Prime very close to the chest.

The CEO also said that in 2017 Amazon shipped more than 5 billion items with Prime worldwide and more new members joined Prime than in any previous year. The company's median compensation figure, however, shows that at least by volume, Amazon's workforce tilts more toward the fulfillment center associates than AI specialists. So with Prime members exceeding 100 million, that makes for a significant amount that it makes from the subscription fee alone.

Once members have access to free shipping, they immediately begin ordering more on Amazon and less elsewhere. Previously, Amazon vaguely referred to having "tens of millions of members".

New information provided in Wednesday's letter, beyond Prime memberships, included details on subscriptions to Amazon Music, a streaming service that Amazon has been pushing as an alternative to Apple (AAPL) Music, Spotify (SPOT) and Pandora (P). Aside from the statistics, which are telling of Amazon's fast-growing success, the letter is also a great glimpse into the richest man in the world's mindset. Amazon is the fastest growing marketplace in India, and the most visited site on both desktop and mobile, Bezos said, citing comScore and SimilarWeb, also noting that the Amazon was the most downloaded shopping app in India a year ago, according to App Annie.

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