Amazon, Best Buy partner to sell Fire smart TVs

Above Toshiba Fire TV Edition smart TV

In a first step in the partnership, Best Buy will launch more than ten 4K and HD Fire TV Edition models from Insignia and Toshiba starting in summer 2018.

Jeff Bezos, Amazon founder and CEO, said in a statement, "These Fire Edition smart TVs by Insignia and Toshiba deliver lovely visuals and all the movies and TV shows you love, with an experience that gets better every day with Alexa".

In recent years, the TV industry has been moving more toward having operating systems embedded into the TVs themselves instead of relying on extra devices to provide access to streaming content, said Stephen Baker, an analyst with the NPD Group. Fire TV Edition-branded TVs come with Fire TV software built-in, as well as Echo pairing capabilities and an Alexa remote.

"These Fire Edition smart TVs by Insignia and Toshiba deliver lovely visuals and all the movies and TV shows you love, with an experience that gets better every day with Alexa", says Bezos.

Amazon has started to open its own physical stores throughout the country and bought grocer Whole Foods previous year as well.

As for the TVs themselves, Alexa will be built in and owners will be able to use the personal assistant to do a variety of things, including changing the channels.

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While Best Buy and Amazon announced the deal Wednesday, the companies' CEOs, Hubert Joly and Jeff Bezos, sat side by side talking about deal with a handful of reporters on Tuesday.

The sets will be exclusively sold in Best Buy stores, on BestBuy.com, and for the first time, on Amazon.com from Best Buy as a third-party seller.

Our goal is to enrich the lives of our customers by offering them the very best products and services, whether they come to us online, visit our stores, or invite us into their home.

This is all great news for Best Buy.

Now Roku responded to the Amazon news today, telling CNET's Ben Rubin: "The Roku TV program has great momentum". But you can buy iPhones, Androids and other Apple and Google products at Best Buy stores and on its own website too.

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