Civil advocacy group calls for stronger privacy protection after Facebook data scandal

Private data of 87 million Facebook users was exposed to Cambridge Analytica: what you need to know and do

In the end, safeguarding against a Facebook-like public relations disaster can only be achieved if customers are aware of when their data is being shared, how it benefits them in the form of new products and services and how their identity and personal information are being secured.

Facebook officials were grilled and upbraided Thursday by a Canadian parliamentary committee studying the Cambridge Analytica data breach as well as broader privacy issues that have come to light in the fallout of that scandal. That's what Zuckerberg meant when he repeatedly said, "Facebook doesn't sell data".

Cambridge Analytica was founded in 2013 by the Strategic Communication Laboratories Group (SCL) and funded by Robert Mercer, a USA right-wing mega-donor.

One reason this is important is that when a company gathers, analyzes, or shares data that can identify personal characteristics such as race, this can lead to discrimination - as the ongoing controversy over allegedly biased housing advertisements on Facebook shows. Forwarded by Senators Richard Blumenthal (D-CT) and Ed Markley (D-MA), the only two sponsors as of now, it would place significant constraints on Facebook data collection and user information collection by social media companies and other online service providers.

"We remain strongly committed to protecting people's information".

Facebook CEO Mark Zuckerberg has been before a second panel of US lawmakers in Congress recently in relation to the social media giant's latest user data scandal. It is also trying out a new "view ads" feature that allows users to search the ads that are running on an advertiser's Facebook page.

Specifically, the agency will review if Facebook failed to comply with a 2012 consent decree that required the company to submit privacy audits to the agency.

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Facebook, like many other USA technology companies, established an Irish subsidiary in 2008 and took advantage of the country's low corporate tax rates, routing through it revenue from some advertisers outside North America. Kogan says he's been scapegoated by Facebook and Cambridge Analytica.

Facebook members outside the United States and Canada, whether they know it or not, are now governed by terms of service agreed with the company's worldwide headquarters in Ireland. "I started Facebook, I run it, and I'm responsible for what happens here".

However, banks are increasingly becoming digital businesses - and that necessitates collecting, storing and sharing customer data in order to understand and fulfill customer needs.

During the hearing, Zuckerberg fielded questions from lawmakers about how Cambridge Analytica, a British research firm, was able to improperly harvest the data of 87 million Facebook users.

What are my Facebook friends telling app creators about me?

This tracking isn't just so Facebook can keep its eyes on you. To totally shut this down, you have to give up using any apps at all through your Facebook account.

Specifically, Cambridge Analytica worked with the Trump campaign, and among the data it misused were pictures, profiles and even direct messages between users. But that doesn't include the data Facebook got about you from sources other than yourself.

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