New Snapchat Redesign Fixes Some Of The Annoying Changes

Consumer sentiment toward Snapchat drops following redesign

Snapchat has caved in to demands to reinstate the old Snapchat look.

Just yesterday, data from YouGov revealed user sentiment of the Snapchat app had slumped 73pc in the wake of the redesign.

The messaging app is moving Stories from its awkward and confusing position on the Friends screen.

After drawing criticism from users worldwide about its controversial redesign, audio-video sharing platform Snapchat has rolled out another app redesign for iOS users.

Snapchat rolled out several more minor changes since the previous controversial update, created to make the app simpler to navigate for users while also separating friends from brands. Although very popular among its predominantly young user base, it has stalled in its growth.

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A redesign of the app followed, although it has been immensely polarizing.

Snapchat has started rolling out design changes for iOS devices that it announced during its first quarter earnings report. A Change.org petition concerning the update attracted more than 1.2 million signatures from disgruntled users. Today, a new survey shows just how much that redesign has affected the public's perception of Snapchat, but the company is also starting to rollout some changes to its app's design...

CEO Spiegel initially said that while he knew changes were likely to be, "disruptive to our business in the short term", he opined that, "We're willing to take that risk for what we believe are substantial long-term benefits to our business".

On this same scale, millennials fell from a high of 30 down to a low of 8 and user satisfaction fell from 27 to a low of 12 in the last month.

"A change this big to existing behavior comes with some disruption", Spiegel told analysts at the time. "We are already starting to see early signs of stabilisation".

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