Discovery wins PGA Tour rights for $2bn

Discovery Buys Rights to Broadcast Golf Overseas

They are now in the PGA Tour business and that's not something you're going to walk away from. The PGA pact gives Discovery the rights to carry marquee events like the Players Championship, the FedExCup Playoffs and the biennial Presidents Cup.

It will leave Sky's current coverage of the PGA Tour at risk with their current deal set to expire in 2022, meaning it will not immediately impact their coverage.

Now, it has purchased the global TV and online rights to the PGA Tour for a reported $2 billion. Alex Kaplan, a former National Basketball Association executive hired by the company a year ago, will oversee Silver Spring, Maryland-based Discovery's business with the tour.

Discovery will distribute tour events on its regular TV channels and a new streaming service.

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The PGA Tour has US television deals with NBC Sports and CBS Sports for weekend coverage, and with Comcast-owned Golf Channel for weekday and some full tournaments in the fall and in January. Kaplan previously was executive vice-president of commercial for Eurosport Digital where he helped grow the Eurosport D2C business to over one million subscribers.

Discovery Inc. signed a $2 billion agreement that gives it media rights to PGA Tour programming for its 220 markets outside the United States. It's the PGA Tour's latest effort to expand its fan base around the world.

With its lineup of players from around the world, Discovery CEO David Zaslav said that it plans to create "the new global home of golf". Jay Monahan, commissioner of the PGA Tour, added: "This is an exciting next step for the PGA Tour, which presents a tremendous opportunity to accelerate and expand our media business outside the United States, better service our worldwide broadcast partners, and drive fan growth with a deeply experienced strategic global partner". This partnership aligns very well with the opening of PGA Tour offices in London, Tokyo and Beijing in recent years and will support our long-term objectives of growing the game of golf.

Sky will hope so after losing the rights...

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