Apple unveils new iPhones, with cheapest model starting at $1029

An iPhone Xs in front of an iPhone Xs Max

Precision-milled glass, advanced pixel masking and sub-pixel antialiasing allows the display to follow the curves of the device, while a new backlight design enables the display to stretch into the corners. But it carries the same "TrueDepth" camera at the front as the other new iPhones, offering Face ID.

The new A12 Bionic chip has a new feature Apple calls SmartHDR, which is able to produce HDR photos in faster and with much better detail and exposure.

Apple just unveiled the iPhone XR at the Steve Jobs Theater, Cupertino, along with the iPhone XS and XS Max.

The iPhone XS and iPhone XS Max boast dual 12-megapixel cameras on the back of f/1.8 aperture size wide angle lens and f/2.4 telephoto lens. Both phones will be available in Space Gray, Silver, and Gold finishes and will come in 64GB, 128GB, 512GB storage options. The price for the iPhone XS starts at $999 for the 64 GB model and goes up from there for 256 GB and 512 GB. Apple also shared that the second wave of shipment will begin on September 28.

Superfans of Apple technology were on the edge of their seats as CEO Tim Cook explained all the flashy new phones dropping this year. In India, the iPhone XR will be available slightly late on October 26. The iPhone XS Max fits into the same footprint as the iPhone 8 Plus.

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With the XR's notable features and specifications out of the way, let's talk pricing.

Despite the discounted option, Telsyte managing director Foad Fadaghi said Australian Apple fans were likely to accept the top iPhone XS Max's significantly higher cost this year, but warned that prices could not keep rising at their current rate.

Appearing at the Apple event, Dr. Ivor Benjamin, president of the American Heart Association, called the heart-monitoring features "game changing", especially the ability to detect an irregular heart rhythm, known as atrial fibrillation. That emboldened the company to aim an even more expensive device at the affluent households that tend to gravitate to its products, especially in the US and Europe. A breakthrough 12MP dual-camera system takes your portraits to the next level with Portrait mode, Portrait Lighting, enhanced bokeh, and all-new Depth Control.

The iPhone XS gets 30 minutes more battery life than the X and the XS Max, 1.5 hours more.

The Watch simply looks better, with a larger display, easier to read fonts, an overall thinner design and new live widgets that give the user so much more information in a single glance. The 6.1-inch features a bright LCD screen and comes in a variety of colors, including white, black, blue, coral and red.

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