Canelo Alvarez inks $365M deal with sports-streaming service

Boxer Canelo Alvarez Inks $365 Million Contract With Streaming Network DAZN, Richest Deal in the History of Sports

"This is only from my hard work", said Alvarez, speaking to ESPN after signing the contract. "More than anything, though, I'm happy that I could give great fights to fans". "They're the two most important fighters in the world", Skipper said.

Alvarez is coming off a victory over Gennady Golovkin in a middleweight showdown in September which cost $84.95 to watch in high definition on pay-per-view.

It is the biggest contract in sports history, surpassing the $325m 13-year contract extension signed by baseball star Giancarlo Stanton at the Miami Marlins in 2014. It literally takes me 1 night and 1 fight to make what you might make in 5 years and 11 fights!

A key part of the deal for boxing fans is that it removes the sport's biggest PPV star in the US from the platform altogether as Alvarez's fights can now be accessed on DAZN, along with various other boxing and mixed martial arts events, for the monthly price of $9.99.

Canelo's deal with DAZN, which runs through 2023, will begin with the middleweight world champion's bout against fellow world titlist Rocky Fielding on 15th December at Madison Square Garden.

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With HBO announcing it's quitting the business of broadcasting fights, Alvarez's management at Golden Boy Promotions opted to think outside the box when negotiating his next fight deal.

The deal also dictates that Golden Boy put on ten "high-calibre" fight nights per year that will stream on DAZN from 2019.

DAZN launched in the United States last month and is a subscription based services that charges customers $9.99 a month and will broadcast more than 80 fights a year.

"I was never anxious because I'm very confident in myself", he said. DAZN made a big splash over the summer by signing promoter Eddie Hearn of Matchroom Sport, with a stable including unified heavyweight champion Anthony Joshua, to an eight-year, $1 billion deal.

If he defeats Fielding - as expected - who's to say Alvarez can't go back down to 160 and thoroughly wipe out the slate, whether that includes Jacobs, a Jermall Charlo (once he comes off his suspension) and "GGG", who Canelo spoke with DAZN earlier about facing in a possible trilogy.

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