YouTube introduces free, ad-supported movie streams

YouTube Now Streams Ad-Supported Movies Including ‘Legally Blonde’, ‘Rocky’

As AdAge reports, YouTube chose to introduce free, ad-supported movie streams because it's what users want, with Rohit Dhawan, director of product management at YouTube, stating "We saw this opportunity based on user demand, beyond just offering paid movies".

The new free streaming facility also "presents a nice opportunity for advertisers", Dhawan said.

Viewers may have a hard time finding these free movies on their own, though, as there's no mention of them on YouTube's homepage.

YouTube has created a formal collection of Hollywood movies-including some heavy-hitters like The Terminator and the Rocky series-for free viewing.

Dhawan told Ad Age that YouTube could find a way for advertisers to sponsor films, so that users can watch them for free and get access to exclusive screenings. Currently, the assortment includes hits such as The Terminator, Rocky 1 through 5, the documentary Jiro Dreams of Sushi and both Legally Blonde 1 and 2.

Rain & Snow Forecasted for Area
Be sure to grab a coat out-the-door, as wind chills are now in the 20's and the breeze continues from the northwest. Sunday should brighten up a bit, with partly sunny skies, a 30% chance of snow showers, and a high near 32 degrees.

You can check out the full list of its current free movies right here.

YouTube expects to add more titles to the "Free to watch" section over time.

The company declined to say how regularly you'll see ads while you're watching, but the Verge noted that pop-ups from YouTube's commercial advertisers "appear at regular intervals".

Google has been offering movies for sale through YouTube for years, but last month that changed when the video-sharing website quietly started offering select movies in ad-supported form.

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