Netflix reports its Q4 earnings now (NFLX)

Netflix criticised for using real disaster footage in Bird Box

The company ended 2018 with 139 million paying members, having added 29 million of them during the year.

"But results won't push its stock higher from here, with most of the good news already priced in after a massive rally earlier this month".

Netflix has seen blistering growth in the past few years and has bet heavily on worldwide subscriber additions, spending billions of dollars to bolster its original content.

The online entertainment company said Thursday that paid memberships increased by 8.84 million in the fourth quarter, beating its own forecast made in October.

As for earnings, annual revenue grew 35 percent in 2018 to $16 billion and operating profits climbing to $1.6 billion.

Eventually, though, subscriber growth will begin to plateau, which is to say that the company will need to find other ways to boost revenue.

Overall, Netflix said it serves about 100 million hours of video per day, earning an estimated 10 percent of television screen time in the United States.

Netflix added an unprecedented 781 hours of USA original programming in the United States during the quarter, according to Cowen & Co analysts, including drama series "Narcos: Mexico" and holiday films such as "The Christmas Chronicles".

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As for the guidance for the first quarter of 2019, Netflix expects earnings per share of 0.56 dollar and revenue of 4.49 billion dollars, both lower than Wall Street estimates.

Netflix announced a hike in its subscription fees. If the muted reaction to the company's recent, albeit modest, price increases are any indication, Netflix could charge as much as $15.50 per month for a standard subscription, now priced at $13, without much issue, according to Piper Jaffray.

The buzz came during the Christmas holiday season, when sales of phones and internet-connected TVs typically lift Netflix subscriptions.

Morin said she spoke with a Netflix representative today and asked the company to review its catalogue and remove the images.

As the following chart shows, this week's change marks the fourth price hike to Netflix's standard plan in nine years.

At least six Wall Street firms, including Goldman Sachs, JP Morgan, and Morgan Stanley, raised their price targets on the stock, reiterating their optimistic views. AT&T's WarnerMedia unit plans a broader streaming service this year centered on HBO. Stocks also dropped by around 3% in after hours trading on Thursday.

But the message is clear: At any given moment, a significant percentage of the US population is watching Netflix.

In the letter, Netflix took time to big up its successes - Bird Box, which it estimates will be watched by 80 million households within four weeks of its release, and a Spanish-language exclusive, Elite, that has attracted more than 20 million.

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