YouTube pulls advertising from anti-vaxxer videos

Advertisers flee YouTube after video comments get even more disgusting

Examples YouTube gave at the time of "borderline" content included videos claiming that the Earth was flat, or those espousing serious medical misinformation.

One solution is to do away with comments altogether - and if YouTube were to do so, it would find itself in good company.

YouTube has banned videos on channels promoting anti-vaccination conspiracy theories and pseudo-science from running adverts monetizing the content.

Social media platforms, including Facebook and YouTube, have been used aggressively by anti-vaccination proponents.

Concerns about predatory remarks began circulating recently after a video highlighted how some videos featured time-stamped comments that sexualize children.

The suicide instructions are sandwiched between clips from the popular Nintendo game Splatoon and delivered by a man speaking in front of what appears to be a green screen - an apparent effort to have him blend in with the rest of the animated video.

"If this is our new reality we're going to need the ability to restrict comments from accounts under 1-4 weeks old", declared YouTube content creator Philip DeFranco. But it remains to be seen if YouTube can fully stop the problem. DeFranco even praised the team of YouTube in his video and said that YouTube has always been working to remove unsolicited videos from its platform.

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The media agency executive says brand ads on YouTube serve billions of impressions for marketers, so the fact that one or two appear on videos like those pointed out by Watson is bad, but considering it's out of a few billion, it's a ratio those marketers have to live with because they need YouTube to communicate to their audience.

"Any content - including comments - that endangers minors is abhorrent, and we have clear policies prohibiting this on YouTube", the spokesperson said.

Each of the videos now has a message saying "Not suitable for most advertisers" with the dollar symbol turned yellow (indicating monetisation has been disabled). In response, several companies including Nestle, Epic Games, and Disney, have reportedly suspended advertising on YouTube.

Last April, advertisers also fled when ads for more than 300 companies including Amazon, Netflix, and Adidas ran alongside videos pushing extremist ideologies. It has also reported illegal comments to law enforcement.

Despite growing pressure on Google and YouTube to crack down on offensive content, the firms' advertising revenues continue to grow.

In January, YouTube announced a change to its content-recommendations system aimed at reducing the recommendation of "borderline content and content that could misinform users in harmful ways".

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