“The Apprentice is a proven brand, and we believe its return is more relevant than ever since it will provide new hope for many Americans struggling in this difficult job market,” said NBC’s Paul Telegdy, reported by Hollywood Insider.
“Donald is going to be even more involved as he offers fantastic opportunities for the American worker, while the search for a quality job will resonate with contemporary viewers,” he said.
Donald Trump is looking for a career makeover as his real estate companies struggle during the economic recession.
“I am very excited to return to the original premise of The Apprentice. We’ve got to do something about the economy and this is a terrific way to provide jobs as well as business lessons along the way,” said Mr. Trump in a statement.
The last edition attracted a reasonable 8.3 million viewers.
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