“It’s our way of saying, ‘You guys are out of control out there,’” Joe Zubi told the Toronto Sun, who is head of a Hispanic ad agency spearheading the effort.
Before going to Arizona, all illegal immigrants (or anyone needing to whiten up) can download a Gringo mask from Mr. Zubi’s website: http://www.gringomask.com to prevent stereotyping.
“I mean, here we are doing what we can to present Hispanics in a positive light,” said Mr. Zubi.
“This is a statement against racial profiling,” he said.
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